50 shades of (OH MY!) Takei

December 19, 2012 at 8:10 pm (Books, comic, cult and culture) (, , , , , , , , , , , , , )

The inimitable George Takei reads from 50 Shades of Gray. (Just kidding about Takei being inimitable. He is a lot of fun to imitate. He’s just so cute. Like a gay puppy. You just want to hug him and squeeze him and call him George.)

 

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Bankruptcy as a marketing tool?

October 2, 2011 at 11:54 am (Books, news) (, , , , , , , , , )

from http://www.shelf-awareness.com/issue.html?issue=1570#m13499

Book Sales Spike at Borders: Returns? What Returns?

One of the more curious side effects of the Borders liquidation may be the momentary sales boost for authors as 600 bookstores dumped inventory at high discounts. Author Karen Dionne explored the phenomenon in the Huffington Post, noting that in September, sales of her novel Boiling Point “doubled the second week of September, doubled again the week after that, and then held steady at the same peak level during the fourth week of September,” according to Nielsen Bookscan.

Sara J. Henry, author of Learning to Swim, told Dionne that her sales also “soared two weeks ago, nearly tripling the number of sales from the week before. Last week, the number dipped, but remains high. My publisher said yes, this was because of the Borders’s close-out sales.”

“Same story for me,” added Paul McEuen, whose debut, Spiral, spiked in September. “It took me a week or two to figure this out.”

Dionne said her Bookscan numbers for Boiling Point “correlate almost exactly with the number of books the remaining 300 Borders bookstores would have had in stock–two copies per store–which means that ALL of the Borders copies of my books have been sold.”

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