Bankruptcy as a marketing tool?

October 2, 2011 at 11:54 am (Books, news) (, , , , , , , , , )

from http://www.shelf-awareness.com/issue.html?issue=1570#m13499

Book Sales Spike at Borders: Returns? What Returns?

One of the more curious side effects of the Borders liquidation may be the momentary sales boost for authors as 600 bookstores dumped inventory at high discounts. Author Karen Dionne explored the phenomenon in the Huffington Post, noting that in September, sales of her novel Boiling Point “doubled the second week of September, doubled again the week after that, and then held steady at the same peak level during the fourth week of September,” according to Nielsen Bookscan.

Sara J. Henry, author of Learning to Swim, told Dionne that her sales also “soared two weeks ago, nearly tripling the number of sales from the week before. Last week, the number dipped, but remains high. My publisher said yes, this was because of the Borders’s close-out sales.”

“Same story for me,” added Paul McEuen, whose debut, Spiral, spiked in September. “It took me a week or two to figure this out.”

Dionne said her Bookscan numbers for Boiling Point “correlate almost exactly with the number of books the remaining 300 Borders bookstores would have had in stock–two copies per store–which means that ALL of the Borders copies of my books have been sold.”

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Selling out… and cheap!

September 19, 2011 at 2:32 pm (Books, Reviews, romantic comic-ity)

Regardless of the headline, I’m happy to join as a staff reviewer of the print and online magazine,  Affaire de Coeur . What they have to say for themselves about themselves is this:

The Affaire de Coeur magazine website works hand in hand with Affaire de Coeur magazine – a mainstay of Bay Area publications that has provided reviews for the past 29 years. Voted one of the Top Ten Publications in the Bay Area and featured in Writers Market, Affaire de Coeur keeps you updated on the latest fiction. In addition, we offer in-depth interviews of your favorite authors, educational and entertaining articles, news, trivia, contests, and tons of reviews. Every issue of Affaire de Coeur is full of fun and surprises.

Also crossword puzzles.

Okay so I had never heard of them either. Shhh… no publisher ever wants to hear that. Cover your ears, Louise. But my friend and companion in poetry, Jan Steckel (surely you’ve heard of her!) told me her friend was looking for reviewers. And since I was looking for an excuse to write something… and I have all these naked book review blogs… and Jan and I needed to slip between the virtual covers of a magazine together.

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They made me do it or 3 reasons for blogging

September 9, 2009 at 5:49 am (Books, Reviews, Uncategorized)

There are a million bloggers in the not-so-naked city. And a million and one reasons to blog… but I could only think of three.

1) You’ve got something to say.

This brings us to the next two reasons

2) No one listens to you… so you must must pull up a virtual soapbox and go crazy on strangers like a street prophet.

3) You’re selling (or buying) something and you want someone to buy it (or give it to you for free) and so you pull out your 40 ft inflatible monkey and go crazy on strangers like a used car dealer.

The best blogs LIKE THIS ONE totally merge the above blog-reasons into a spicy cajun jumble-aya that makes you say “wow that’s delicious! what’s in it?” and the answer is always “you don’t want to know.”

This blog promises to be everything “you don’t want to know” about books. Hot sexy books. Books with mystique. Oh yeah, brilliance between the sheets. Guilty reading pleasures.

And if it’ll convince my favorite authors to give me free books then you better believe I’ll pull out the soap box and start inflating the monkey.

I’m ready to get crazy on you… like a book reviewer.

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